The UpTake, a leading Minnesota provider of video news and commentary, announces the release of its first-ever music video directed by UpTake co-founder Chuck Olsen. The video, created in collaboration with Twin Cities musician Terry Eason, promotes a recently released business book, “iPad Means Business,” by St. Paul tech journalist Julio Ojeda-Zapata.
Something of a departure for The UpTake, which has traditionally focused on political news and public policy, the video blends Olsen’s mastery of video editing and computer-enhanced imagery with Eason’s irresistible rock-style instrumentals and vocals. The result is music-video tour de force.
The video will also have a public viewing on Thursday, Feb. 3, at the Apple dealer FirstTech at 2640 S. Hennepin Ave., Minneapolis. The screening is part of an “iPad Means Business” event from 2 to 4 p.m. This public event will also include a book talk, an Eason concert and an iPad class. Get details on the book event at ipadmeans.biz/events. Register for free at firsttech.com.
Titled “Me, Myself and iPad,” the video features Ojeda-Zapata, the St. Paul Pioneer Press tech columnist, and his newest book. “iPad Means Business,” published by Cupertino, Calif.-based Happy About Books, focuses on the use of Apple’s popular tablet for business and productivity. The book, a sequel of sorts to Ojeda-Zapata’s popular “Twitter Means Business,” documents how the iPad has become a high-tech darling of business and education. It tells the stories of iPad-using workers, corporations, schoolkids, college students and teachers around the world.
Learn more about “iPad Means Business” and download a book sample at ipadmeans.biz. The book is available in print format and in a wide variety of digital formats for reading on a range of devices (including, of course, the iPad). Explore your purchasing options at ipadmeans.biz/buy.
Learn more about Olsen at theuptake.org/about. Follow him on Twitter at @chuckumentary.
Learn more about Eason at terryeason.com. Follow him at @easonic.
Learn more about Ojeda-Zapata at ojezap.com. Follow him at @ojezap.
Produced by The UpTake with help from David Shelleny.