Supporters were careful to avoid the use of the word boycott-many saying that they wish the company had remained neutral on such a sensitive issue.
“General Mills cares more about profits than it does about kids. They should stay out of the amendment business, and stick to the cereal business,” said one supporter.
Chuck Darrell, campaign director for Minnesota for Marriage says he’s disappointed that General Mills spends billions on marketing to families only to turn around and support a cause that is so destructive to families.
Minnesota for Marriage claims that kids do better with a biological mom and a biological dad-an assertion supported by a recent study published by the University of Texas, whose results have been called, “flawed” and inconsistent by many in the scientific community. In fact, according to Live Science, same-sex couple may be betters parents. Researchers suggest they are more committed and engaged.
Supporters will be at General Mill’s headquarters through Friday accepting donations from disgruntled Cinnamon Toast Crunch eaters. They will be donating products to a food shelf.