Dan McGrath told a news conference “The Secretary of State’s title, as an aside, prompted us to reconsider our entire marketing strategy on the voter ID amendment because we felt people would have to know what ‘changes to in person and absentee voting and voter registration, provisional ballots’ meant. So we actually began to developing an ad campaign that said vote yes on that title.”
Presumably “provisional ballots” which McGrath later called a “minute detail” of the amendment, were hard for people to understand. He later suggested people read the full amendment before they go and vote on it.
McGrath made the comments after the Minnesota Supreme Court ruled Secretary of State Mark Ritchie’s more descriptive title for the amendment would be replaced by the original title passed by Republicans in the Minnesota legislature.
Full video of news conference