The UpTake Publishes Music Video to Promote “iPad Means Business”

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The UpTake, a leading Minnesota provider of video news and commentary, announces the release of its first-ever music video directed by UpTake co-founder Chuck Olsen. The video, created in collaboration with Twin Cities musician Terry Eason, promotes a recently released business book, “iPad Means Business,” by St. Paul tech journalist Julio Ojeda-Zapata.

Something of a departure for The UpTake, which has traditionally focused on political news and public policy, the video blends Olsen’s mastery of video editing and computer-enhanced imagery with Eason’s irresistible rock-style instrumentals and vocals. The result is music-video tour de force.

The video will also have a public viewing on Thursday, Feb. 3, at the Apple dealer FirstTech at 2640 S. Hennepin Ave., Minneapolis. The screening is part of an “iPad Means Business” event from 2 to 4 p.m. This public event will also include a book talk, an Eason concert and an iPad class. Get details on the book event at Register for free at

Titled “Me, Myself and iPad,” the video features Ojeda-Zapata, the St. Paul Pioneer Press tech columnist, and his newest book. “iPad Means Business,” published by Cupertino, Calif.-based Happy About Books, focuses on the use of Apple’s popular tablet for business and productivity. The book, a sequel of sorts to Ojeda-Zapata’s popular “Twitter Means Business,” documents how the iPad has become a high-tech darling of business and education. It tells the stories of iPad-using workers, corporations, schoolkids, college students and teachers around the world.

Learn more about “iPad Means Business” and download a book sample at The book is available in print format and in a wide variety of digital formats for reading on a range of devices (including, of course, the iPad). Explore your purchasing options at

Learn more about Olsen at Follow him on Twitter at @chuckumentary.

Learn more about Eason at Follow him at @easonic.

Learn more about Ojeda-Zapata at Follow him at @ojezap.

Produced by The UpTake with help from David Shelleny.

Jacob Wheeler

In addition to shooting videos for The UpTake, Jacob Wheeler is a contributing editor at the progressive political magazine In These Times, publishes the Glen Arbor Sun in his native Michigan, and authored "Between Light and Shadow," a recent book about the Guatemalan adoption industry. Wheeler's stories have appeared in such magazines as the Utne Reader, Earth Island Journal, Rotarian and Teaching Tolerance magazine, and newspapers including the San Francisco Chronicle and Christian Science Monitor. He speaks fluent Spanish, German and Danish.

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