Editorial Policy Editorial policy applies to all content produced, commissioned, acquired or otherwise obtained by The UpTake for broadcast, livestreaming or digital publication on The UpTake website or branded social networks. This policy also guides decision making about what to cover, how to cover it, and frequency and distribution of that content. Mission Statement The mission of The UpTake is to find and tell the truth without fear or favor; provide citizens with the tools to report and explain events without relying on news controlled by large corporations; and hold power accountable and make government transparent to the governed. Guiding Principles Independence The UpTake is a nonprofit, independent news organization. It takes pride in this independence from advertisers, politicians and corporations, as well as funders. Transparency The UpTake makes news, public events, as well as its own editorial policies and newsgathering procedures, transparent and available for the public to access. Accuracy The UpTake makes all attempts to verify information and maintain accuracy in its headlines, captions and reporting. Conflict Sensitivity Having the skills to analyze conflict will enable a journalist to be more effective, professional, and aware of his/her own impact on the story. The UpTake will approach all forms of conflict with sensitivity and an understanding of: 1) what causes conflict; 2) how The UpTake’s own role in covering conflict affects the unfolding of that conflict; and 3) how The UpTake’s coverage can aid in deeper understanding and contribute to the ultimate resolution of conflict. Editorial Guidelines #1 – Do No Harm Understand the potentially destructive or disruptive role reporting and live video coverage plays in conflict. Videos and news reports can promote misinformation, fear and violence OR they can educate, inspire and empower. At the very least, we should seek to do no harm. #2 – There Are No Bare Facts, So Look Deeper Seek opportunities to explore issues more deeply and interview new voices or disadvantaged or marginalized parties to the conflict. #3 – Seek Out News and Events That Are Not Covered By Other News Media Seek to provide coverage of those stories, groups and individuals that other media ignore. #4 – Be Aware That People Know How To Manipulate The Media Since The UpTake often provides media coverage of events, speeches, etc. without commentary, be aware of those who seek to manipulate such coverage and seek out other voices to add to the mix. Provide opportunities to people to respond when criticized. The UpTake is not in the business of “gotcha” or “advocacy” journalism. #5 – Avoid “Us vs. Them” Reporting When covering conflict, avoid taking sides and being sucked into “us vs. them” coverage. Seek to include third parties, non-elites and others who are affected. #6 – Use Accurate, Non-Emotional Language in Headlines and Captions All reporting, written narrative and headlines should avoid vague, accusatory or emotional language, opting instead for technical, descriptive and accurate terms. #7 – Call People What They Call Themselves Describe parties in conflict by their own terms, instead of the terms of their critics. For example, “Marriage Amendment Supporters” instead of “Anti-Gay Activists.” In addition to these guidelines, The UpTake adheres to the Society of Professional Journalists Code of Ethics.