Editorial policy applies to all content produced, commissioned, acquired or otherwise obtained by The UpTake for digital publication, livestreaming, or digital production on The UpTake website or branded social networks. This policy also guides decision making about what to cover, how to cover it, and frequency and distribution of that content.

Mission Statement

The mission of The UpTake is to use community journalism to build racial and social justice.  

Guiding Principles


The UpTake is a nonprofit, independent news organization. It takes pride in this independence from advertisers, politicians and corporations, as well as funders and sponsors.


The UpTake makes news, public events, as well as its own editorial policies and newsgathering procedures, transparent and available for the public to access.


The UpTake makes all attempts to verify information and maintain accuracy in its headlines, captions, and reporting.

Commitment to Racial and Social Justice 

The UpTake believes that it is necessary to report on and discuss the issues facing historically marginalized communities in the Twin Cities. We endeavor to report on stories that provide context to the issues facing communities of color and to report on issues from the grassroots to the legislature. We approach our stories by focusing on how our coverage can support racial and social justice efforts and understanding. 

Editorial Guidelines

#1 – Do No Harm

Understand the potentially destructive or disruptive role reporting and live video coverage plays in conflict. Videos and news reports can promote misinformation, fear and violence OR they can educate, inspire and empower. At the very least, we should seek to do no harm.

#2 – There Are No Bare Facts, So Look Deeper

Seek opportunities to explore issues more deeply and interview new voices or disadvantaged or marginalized parties to the conflict.

#3 – Seek Out News and Events That Are Not Covered By Other News Media

Seek to provide coverage of those stories, groups and individuals that other media ignore.

#4 – Be Aware That People Know How To Manipulate The Media

Since The UpTake often provides media coverage of events, speeches, etc. without commentary, be aware of those who seek to manipulate such coverage and seek out other voices to add to the mix. Provide opportunities to people to respond when criticized. The UpTake is not in the business of “gotcha” or “advocacy” journalism.

#5 – Avoid “Us vs. Them” Reporting

When covering conflict, avoid taking sides and being sucked into “us vs. them” coverage. Seek to include third parties, non-elites and others who are affected.

#6 – Use Accurate, Non-Emotional Language in Headlines and Captions

All reporting, written narrative and headlines should avoid vague, accusatory or emotional language, opting instead for technical, descriptive and accurate terms.

In addition to these guidelines, The UpTake adheres to the Society of Professional Journalists Code of Ethics.

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